One of my current challenges is to find ways to attract employees at our company to contribute their knowledge to our global knowledge sharing platform. This is not an easy task because many people have difficulties to see the personal benefits of sharing their knowledge with a large, mostly anonymous crowd of people. I think this is a common issue of user adoption and I looked for benchmarks in the consumer world.
Tripadvisor is one of the examples that has successfully attracted many contributions; people are sharing their travel experiences for restaurants, hotels and even tourist attractions on a global platform. I am sure for most of you it’s a valuable source of information, but how many of you have actually written a review? I have tested this and the kind of feedback I got from Tripadvisor motivated me so much that within a few months I was a senior contributor. Try it yourself and read this interview with their CEO for more insights.
So, I took this experience and implemented a contribution profile for our internal global knowledge sharing platform.
The main thing we have implemented is an individual statistic that shows each user:
- all their contributions as in documents and discussions
- the overall number of unique users that have viewed and liked these contributions
- the countries where these this overall users are coming from
- usage information per item which leads to more details
- information how to increase the usage and to contribute more
What we plan for the future is that we send monthly e-mails with this information and we are thinking about a global leaderboard.
While implementing this new feature I have tried to make this feedback timely, positive and attractive. This means:
- quick feedback after the contribution; the data should be fresh and if possible regular reminders are sent
- the overall lingo should be encouraging and focusing on the impact that people have achieved with sharing their knowledge
- the design should be visual with graphics and avoid a technical look
This is just launched so I can’t say if it already made an impact. Though, to whomever I have showed it, they gave a very positive and excited feedback. I hope I could give you some ideas on how to improve contributions to your tools.
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