Taxonomy Development Needs A Human Touch

Came across this nice article on why you’ll still need to involve the users in developing taxonomies even though taxonomy software tools are available, and also on sustaining users’ interest in tagging content long after the taxonomy has been deployed.

“It’s the people who know the information best—be they product managers, business analysts, or marketing professionals— who not only help pinpoint trends, but also make the decision about how to act on them. In turn, they identify new ways of classifying information that not only help customers find content based on their own world view, but also define industries.”

“While organizations would rather have a onetime capital expense rather than a staffing expense, with something as nuanced as classification and language—software alone is not as effective as a combination of software and people. There needs to be commitment from a staffing perspective, someone taking responsibility for corporate classification as a whole.”

Thanks to CMS Watch for highlighting this article.

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