Whenever I have a conversation with Shawn Callahan I come away feeling stimulated and enriched. We have a way of riffing off each other’s ideas and insights in a completely delightful way. It’s like taking a journey of discovery together.
This book is the next best thing to one of those conversations. Shawn is one of those rare writers whose personality shines through his writing. His book is elegant, focused and intensely engaging. Putting Stories to Work is written with the simplicity and clarity of a deeply experienced practitioner, grounded in an expansive knowledge of the background research. It’s also a wonderful exemplar of the art of telling “small” stories simply and effectively to communicate, engage and help people make sense of the world around them.
This is pitched as a book for storytelling in business, but storytelling is first and foremost an ancient social skill, often ironed out of us by the rationalism and autism of modern life. You can use this book equally well to build your storytelling skills, habits and repertoire in your personal and social life. If you want to become a productive and reflective practitioner of storytelling in an entirely grounded, non-gimmicky way, this is the book for you. And as Shawn reminds us, don’t forget to have fun while doing so.
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