Maps Are Not Enough

From Graham Durant-Law this pithy reminder that a social network map alone is not enough. Graham probes the “Tertius” family history to show that boundary spanners can be both selfish and altruistic, and you’ll need to investigate beyond the map to find out which they are. Rob Cross makes the same point – a bit less pithily – in his excellent book with Andrew Parker, The Hidden Power of Social Networks. I’d like to make the same point behind any KM metrics in general… the numbers and the trends are essentially ambiguous. They simply alert you to something that’s going on, and prompt you to go look deeper. And what’s going on is essentially a story that people close to that context should be able to tell you. Wot, just talk to people, no scientific evidence? Sadly, yes. For more on metrics, see this recent white paper.


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