Getting Management Buy-in For KM

About 18 months ago we launched a narrative project to collect stories from KM practitioners about their experiences of success and failure in getting management buy-in and support for their KM initiatives. We collected 84 stories, which we took to a series of conferences in Australia, Hong Kong and Singapore at the end of 2006, to derive archetypal characters that represent the range of typical attitudes and behaviours that knowledge managers encounter.


After clustering related characters we ended up with fourteen archetypes, which we tested at this year’s actKM conference in Canberra. The final product, formatted for use in a communications workshop similar to the one we conducted in Canberra, is presented here, together with all the stories collected. Many thanks to all the KM practitioners who participated, both online and in person, to this open narrative project.

5 Comments so far

Doug Cornelius

Patrick -

This is a great collection of information. Thanks for posting it. 


Posted on December 11, 2007 at 09:55 PM | Comment permalink

Yigal Chamish

Many thanks for the great and insightful project. For me, as a researcher, it is very relevant. I know that you don’t read Hebrew, yet pleas know that I posted a follow-up in regard, in my blog, here:
I still wonder if these managers recognized the power of storytelling as a managerial tool for communicating Knowledge management.

Posted on December 12, 2007 at 06:41 PM | Comment permalink

Lauchlan Mackinnon

Hi Patrick!

Thanks very much for putting that up - it looks very interesting.

A quick question - is your presentation on “the virtues and vices of knowledge management” also available for download?

Kind Regards

Lauchlan Mackinnon

Posted on December 14, 2007 at 04:15 AM | Comment permalink

Patrick Lambe

Hi Lauchlan - yes, the “Canberra version” is available at as a video file and pdf slideset. The video itself can be downloaded by rightclicking this link:

Posted on December 14, 2007 at 03:24 PM | Comment permalink

Lauchlan Mackinnon

Thanks Patrick, much appreciated.


Lauchlan Mackinnon

Posted on December 14, 2007 at 07:02 PM | Comment permalink

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