Enterprise 2.0 is not Web 2.0
From Thomas Vander Wal the clearest statement yet of why Enterprise 2.0 is substantively different from Web 2.0. Some gems include:
- Web 2.0 is like building a tunnel through land – it can have defects and still work; Enterprise 2.0 is like a tunnel under water, failure tolerance levels are very low
- Adoption rates for Web 2.0 are low (5% of the internet population in the USA) and this will make executives nervous if translated to the enterprise
- “Build it and they will come” works on the web better than in the enterprise – Enterprise 2.0 needs change management effort
- “Web 2.0 does not work well in enterprise, but the approaches and understandings of Web 2.0 modified for enterprise work really well.”
Thanks James.
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Hi Patrick,
All of the above is no doubt true, but it doesn’t change the fact that people will associate Web 2.0 with Enterprise 2.0 and I think it damages the clarity of the term (already pretty murky).
It also tarnishes the term as being geeky and IT-centric. And have people really run out of creative labels for these innovations?
Posted on September 19, 2008 at 11:57 AM | Comment permalink