Driving User Adoption for Enterprise Applications

The other day, I talked to a cloud solution provider about their deployment and change management methodologies. From my side, I was curious to see what experiences we can exchange with them, as since 3 years I am strongly involved to drive user adoption for our knowledge sharing platform.

I would like to briefly introduce two methods they have presented. You will see, these are very generic and can be applied in environments of any solutions provider. The first method is looking at how to tackle change and address new user behaviours:

The second method I would like to mention is how could the roll-out be phased:

Taking a step back… When we talk about Change Management then we should also mention Kotter and and his eight step change process:

  1. Establishing a Sense of Urgency
  2. Creating the Guiding Coalition
  3. Developing a Change Vision
  4. Communicating the Vision for Buy-in
  5. Empowering Broad-based Action
  6. Generating Short-term Wins
  7. Never Letting Up
  8. Incorporating Changes into the Culture

With this background I would like to compare the above mentioned approach with the proven, academic method. Here are the links I have identified:

The methods the solution provider is applying to drive user adoption for cloud collaboration tools don’t show big surprises, build on common sense, and relate to a proven approach. Though what I like about it is that the steps are summarised in a very simple formula. And as such these might support to establish new behaviours with the end users and that they are using the tools you are presenting to them in a desired way.

How do you drive user adoption?

0 Comment so far

Commenting is not available in this weblog entry.

Comment Guidelines: Basic XHTML is allowed (<strong>, <em>, <a>) Line breaks and paragraphs are automatically generated. URLs are automatically converted into links.