Call for Case Presenters: Asia Pacific Business Narrative Conference 2010

Shawn Callahan and I are helping to organise an inaugural “Business Narrative” conference within the International Storytelling Festival in Singapore September 6-8 2010. This is going to be a very practitioner oriented conference looking at approaches and techniques that bring value to the organisation. We’re now launching our first call for case studies to be shared at the conference from the Asia Pacific region (details below). I do hope you’ll pass this post on if you think you know somebody who’ll be interested. Shawn and I will both be happy to answer any questions you have.

Call for Case Studies: Origins – Asia Pacific Business Narrative Conference Sept 6-8 2010 Singapore

In early 2009 we (Shawn Callahan and I) wanted to see if we could put together a conference on storytelling for business. Our concept was for a very practical, workshop-focused conference, designed to help Asia Pacific business people apply story approaches to boost business performance. But we weren’t sure if anyone would come!

So we organised a two-day masterclass on business narrative as part of The Singapore International Storytelling Festival, and the festival did a wonderful job in telling people about the event. We waited anxiously to see if anyone would register. Did Asia Pacific organisations really value storytelling as a legitimate and effective business technique? I called Shawn in Melbourne a couple of weeks after we announced the event: registrations were coming in fast. We were booked out months in advance.

This year we want to build on that success and focus on the many story practitioners in our region to create an event where we can learn from each other while also expanding the awareness of narrative approaches among the region’s organisations. We’re looking for proposals for case study presentations from within the Asia Pacific region to share what you have done and what you have learned.

The conference has three objectives

Conference design

The event will have three parts:

Day 1 will be a closed practitioner’s forum for the conference speakers and case study presenters only. We will spend the day sharing what we have learned from a practitioner’s perspective. The day will be designed for dialogue rather than presentations.

Day 2 will be a public conference where practitioners will present case studies that illustrate the effectiveness of story-work; and

Day 3 will consist of a set of 1/2 day workshops to enable attendees to build their business story skills in specific areas such as coaching, organisational change, leadership development and communication.

Do you have a case study to share?

We are seeking expressions of interest to share a case study at the conference. We are particularly interested in stories of working with narrative in organizations, across private, public and non-profit sectors. They should clearly illustrate the value of how stories and storytelling can be used to meet the organisation’s business needs.

Case presenters will:

We will select case studies based on:

Please send a short description (a couple of paragraphs) to both Patrick Lambe ( and Shawn Callahan ( before 22nd March. We’re also happy to trade ideas by email or Skype if you want to develop an idea before you decide to put a more formal description together.


1 Comment so far

I come from the Development Academy of the Philippines, affiliated with the Asian Productivity Organization (APO) in Japan. Last September 2009, we completed the APO Demonstration Project on KM in an SME and presented the results in a Conference, with the President of the SME. We are interested to participate but we need to know the financial requirements for us to attend. Will we be shouldering all expenses (airfare, hotel transfers and accommodations,meals, conference registration fee, etc.)?


Posted on March 20, 2010 at 08:14 PM | Comment permalink

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