The Recipe For Success
We behave, much of the time, as though it were possible to take a couple of hundred successful entrepreneurs, put them into a juicer, and create an entrepreneurship tonic. Let’s say we wanted to commercialise this idea and start a business around it. The entrepreneur wastage from our juicing technique would be high, and may not be popular. So we’d call in some analytical chemists and possibly bio-engineering experts, to identify the critical ingredients in our organically produced entrepreneurship tonic. Then we’d look for artificial substitutes, and make millions from our recipe.