Why do organisations seem to impose frictions on insights and ideas in ways that as individuals we find stupid and bureaucratic? Why do organisations fail to exploit the smarts and common sense of their people? In this paper, written for a Masterclass on Insight and Storytelling with Gary Klein and Shawn Callahan, I explore the idea that social collectives have cognitive behaviours that sit above our individual cognitive awareness, and that have strong and often unperceived influences on how we behave and feel.
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