It was about a month ago that I stumbled upon a book entitled “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”. I had heard of blogs about a year ago but thought it was very much the preoccupation of people who were bored with life or people who were lonely and needed to talk to someone and it didn’t matter who. So reading the book really made me excited about finding what seems like the next big thing in knowledge management.
I was even more excited when I heard that the guest speaker at the iKMS talk I was about to attend, a Professor Peter Keen, was going to do a presentation on knowledge mobilization, with corporate blogging as a key theme. (Picture the pride on my face when I pulled out the book the moment he mentioned it!)
I vaguely recall that Scoble and Israel said in one of the chapters of the book that in the same way that the Internet was ignored and almost dismissed in the early 90s but had gone on to be so powerful an influence on people’s lives, corporate blogging would be looked back on years from now and people would realize that it had been more powerful than was earlier envisioned.
My excitement has diminished somewhat over this last week though as I begin to wonder if organizations are just going to fulfill this prophecy by starting to blog. Oops, we have too! But really, my question is will it happen because it is right thing for businesses to do or because every one else will be doing it. Would everyone be jumping on the bandwagon for fear of missing the boat and being left behind? Every one influences every other one and there we have it – corporate blogging is indeed the next big thing – a self-fulfilling prophecy!
4 Comments so far
Page 1 of 1 pages
Comment Guidelines: Basic XHTML is allowed (<strong>, <em>, <a>) Line breaks and paragraphs are automatically generated. URLs are automatically converted into links.